Boost Your Online Traffic And Improve Your SEO
Google is the top search engine when it comes to seeking information. It is also the most sought after when it comes to helping your website crawl the index. Thousands of websites with the same information on a particular topic compete with each other to be on top of Google search. This is where Search Engine Optimization (SEO) work starts. Every SEO handler knows what to do with SEO but the question arises is, how to improve SEO?
“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” — Jill Whalen
Where Google is on top of the Search Engines, WordPress now powers 33 percent of the Internet in the field of Website Management. It not only provides a free option to create a website but it also provides WordPress Support and Maintenance Services. By paying a nominal fee for WordPress Support and Maintenance, you can get a monthly SEO report along with SEO audits which is a backbone of any business operation. Understanding and meeting the need of the target audience will increase the traffic on site. So, before beginning with how to improve your SEO and boost your online traffic, let me give you an Introduction of SEO, how you can improve your business by using SEO and what problems a business has to face due to poorly setup SEO.
WHAT IS SEO?
There is more than 1.2 Billion of the website exists today, how can a business ensure that a user finds out when they search on Google, Bing, Yahoo and any other search engine? By Using SEO, you can target the audience by providing quality data and following the series of steps, you can achieve a top of the ranking in a search engine and increase the quantity of traffic on your website. Similarly, In simple language, it’s a process which helps you to make the visibility of your website or web page on top in a search engine.
WHY IS SEO IMPORTANT IN BUSINESS?
IT KEEPS THE RESULTS FAIR:
The very basic answer to this question is very simple. SEO or Search Engine Optimization keeps the search results fair. It is an unpaid process and to achieve a top position in the search engines for your topic, one has to follow strict guidelines without having any shortcut. Similarly, It takes time, even months and the more original and unique content you write on your website, the better results one should expect.
SEO IS AN INVESTMENT:
SEO is an investment in which a business must do for a higher return. Top 3 positions on Google search gets more than 50% click. It means if your website is not on top of Google or any other search engine, you lose money. Your competitors will earn money from your potential customers by staying on top of a search and getting views.
By using SEO or Search Engine Optimization for your website, your business will have only quality traffic. The customers are the ones who are searching for the solution which your business is providing. By staying on the top result of a search engine, you do not need to push people with ads to buy from you. Similarly, People hate push marketing like E-mail ads, Video ads, and PPC Ads. By using SEO, you will get found only by Top clients.
SEO provides you with a chance of highlighting your brand in the market without investing a lot of money. It could be very expensive without Search Engine Optimization.
STEPS TO IMPROVE SEO AND BOOST THE TRAFFIC
1. CHECK YOUR XML SITEMAP
This helps Google to analyze your site and for this, you should have your sitemap registered with Google Search Console. It helps search engines like Google, Bing, Yahoo and Ask.com to index your site.
The sitemap looks like:
and you can download it for WordPress with this link:
2. MAKE SURE GOOGLE IS CRAWLING YOUR SITE
Firstly, you need to log into the search console and click the site you want Google to crawl. After that click on “Fetch as Google” in the “Crawl” section.
after that, you can enter the path to the page.
It will options select either “desktop” or “mobile” select anyone and click on “Fetch”
and after doing all the requirements you can request indexing.
you can crawl only the URL or URL and its direct link.
3. CHECK YOUR INDEXING
Indexing can be checked in two ways:
Firstly, it is simply checked by-
- Go to Google and type “site: www.wewpyou.com”
Indexing tells the user how many pages Google has indexed yet.
Secondly, go to your Search Console and select “Index Status”.
After getting the results from “site: yourdomain.com” if Google shows fewer pages than you actually have, it means Google hasn’t indexed your contents.
And if Google is showing more it suggests that you might have a duplicate content problem.
4. USE TOOLS TO CHECK AND IMPROVE YOUR WEBSITE
Using ‘Rank Checker to check your webpage ranking and what you can improve.
Use GTmetrix to increase the speed of your webpage. You can also use Responsive Design Test to check how your website looks on a Smartphone or any other device.
Also, use the BROWSER to see how a search engine sees your site. It removes everything from your websites like fancy fonts, header or images. By looking at your website on a base level, you can find out what need’s improvement.
5. CHECK LOADING SPEED
The average time for a web page (depends on Industry and size of a webpage) to load is 2-3 Seconds. According to an analysis, more than 50% of users abandon a website, if its mobile webpage takes longer than 3 seconds to load and Google and any other search engine; rate your website according to your webpage loading speed. It hurts your SEO ranking if your website takes longer than this to load. You can improve your website loading by optimizing images, reducing the number of plugins and using a cache plugin-ins, it makes sure the code is clean.
6. LAYOUT AND FORMATTING
Proper formatting and a user-friendly way can improve the user’s experience and will attract more user on the site and also user will stay for more time to consume information from the website.
Formatting improves website usability by making content easy to use:
- Firstly, use easy font size and font type which is easy to use and read.
- Making short paragraph and provide ample spacing between them.
- Use points or bulleted list for clarity.
- Likewise, Make proper subheading and proper use of header tags that include keywords.
7. CONTACT US PAGE
Websites with sufficient contact information are considered to be user-friendly and attract more traffic. With this Contact -our page and all the information regarding communication earn some potential Google juice.
Similarly, According to study a well-defined Contact us Page increases user participation and create more business opportunities.
Online traffic is the basic thing that your business depends on. The digital exposure has given a large number of options for us to use from but how we are going to put them to use depends on us. However, these points can ensure to take the business to a whole new level without messing things up. Now you can work on improving your presence in the market and ensure that people like your products in a lot easier way with simple and accurate SEO.