Top 10 Free and Premium WordPress Email Marketing Plugins(2020)

Top 10 Free and Premium WordPress Email Marketing Plugins

Last updated on January 16th, 2021

The main purpose of creating a website is to create a digital presence for the business it is representing. Every website has an ultimate goal which is getting connected to the audience. Being a website owner have you ever wondered what is the best way of doing so? The answer to this is: keeping your audience always updated about everything that you are doing. People use many ways like using landing page plugins, email marketing, etc. The most effective way of communicating with them is email marketing. And it can be done effortlessly also by using WordPress email marketing plugins

Now the question comes to find out the best ones because there are so many options available and it is also quite difficult to figure out which email marketing plugin is suitable for your business. 

To make things simpler for you we have listed the top 10 WordPress email plugins so that you can get a fair idea of things.


1. MailChimp:

Price: Free / $59 per year onwards

Ratings: 4.8

Active Install: 1 + million

WordPress Version: 4.6 or higher

Mail Chimp plugin

MailChimp is the most popular name when it comes to email marketing plugins. Earlier it used to be just an email marketing service but now it comes in the form of a WordPress Plugin also. This WordPress plugin also helps you to integrate your WordPress dashboard with MailChimp account. This also guarantees an effective performance. 

A MailChimp account can be created for absolutely free and it involves only a few simple steps. If you have more requirements and want some advanced features then you can also go for the premium account.

Key Features: 

  • There is no limit on subscription forms.
  • Sign up forms are user friendly and also optimized for mobile.
  • They can be integrated seamlessly with other form plugins also.
  • The Plugin also comes with proper documentation.
  • For extra functionality add-ons are also available.
  • MailChimp is Translation ready also.

2. OptinMonster:

Price: Free / $9 per month onwards

Ratings: 4.2

Active Install: + 900,000

WordPress Version: 4.7.0 or higher

OptinMonster

This is another renowned email marketing plugin. Currently more than 300,000 websites are using this lead generation plugin for connecting with their audience. It will help you to grow your email lists and increase the number of subscribers also. To get started with this plugin, you have to create an OptinMonster account.

You have two options: either you can start with a basic account that comes with no cost involved or you can get access to the paid service as well. 

Key Features: 

  • This plugin comes bundled with designs that are mobile optimized and retina ready also.
  • You get access to more than 65 pre-built templates.
  • The plugin has an extremely powerful engine for targeting and segmentation also.
  • It uses a drag and drop approach.
  • You will be provided with advanced analytics options.
  • It can get integrated with other platforms also without any problem.

3. NewsLetter:

Price: Free / $65 per year onwards

Ratings: 4.6

Active Install: + 300,000

WordPress Version: 3.4.0 or higher

Newsletter plugin

This WordPress email plugin is used for purposes like list building and sending emails effortlessly. It does not require much effort as it goes out of the box and gives you the best experience for promoting your brand among your audience. 

It has a lot of advanced features like creation of limitless email and campaigns also. If you feel that there is a need for some other extra features as well then you can get hold of the available add-ons as well.

Key Features

  • This plugin comes bundled with form designs that are responsive and mobile friendly.
  • There is no limit on the number of subscribers and newsletters.
  • It is translation-ready also.
  • Seamless integration with the WordPress Registration.
  • You get access to a wide collection of both free and paid add-ons.
  • This plugin is easy to install and use also.

4. Sumo List Builder:

Price: Free / $39 per month onwards

Ratings: 4.2

Active Install: + 100,000

WordPress Version: 3.0.1 or higher

Sumo List Builder plugin

This plugin is a great option if you are looking for a way to grow your email list and increase the number of subscribers. It helps you to create great looking newsletters and pop-ups. All these factors ensure that the visitor does not leave your site soon.

It works on a drag and drop approach which makes things even easier. Although the free version of this plugin works just fine, if you want to get hold of some advanced features then you can also get access to the pro version.

Key Features: 

  • You get access to a wide collection of pre-built templates.
  • The form designs are optimized for mobile and fully responsive also. 
  • Works on the rag and drop approach.
  • EXtremely powerful tools for targeting users and keeping them engaged.
  • Seamless integration with other email marketing plugins also.

5. MailPoet Newsletter:

Price: Free / 13€ per month onwards

Ratings: 4.6

Active Install: + 100,000

WordPress Version: 4.7 or higher

MailPoet Newsletter Plugin

Now MailPoet has come out with the  better and more useful version. This email marketing plugin is best suited for WordPress websites. If you need to communicate with your audience and keep them updated on everything then you will have to send out bulk emails. This plugin is just perfect for that.

With this you can send out limitless emails to your subscribers and the number of those subscribers can be up to 2000. And the most important thing is, you do not have to leave the  WordPress platform for doing so. If you want to send email to a larger number of subscribers then you can get access to the premium version of plugin.

Key Features:

  • You will get access to templates that are fully responsive.
  • Extremely reliable
  • It gives you an option to send emails with its dedicated sending service.
  • This plugin is translation ready. 
  • It gives you an option to automatically send the Welcome Email.
  • Easy to Configure.

6. WP Subscriber:

Price: Free / $ 29 onwards

Ratings: 4

Active Install: + 30,000

WordPress Version: 4.0 or higher

WP Subscriber Plugin

This plugin serves the purpose of email marketing in just the right way. It helps you to boost the overall traffic conversion of your website and also increase the number of subscribers. This plugin also supports other email marketing plugins like MailChimp, Aweber etc.

This plugin has been optimized for speed which is why it gives the best user experience. It helps you to grow your subscriber list and keep them stay at your site. It also allows you to send many emails in no time!

Key Features:

  • This plugin comes with designs that are fully responsive and mobile friendly.
  • The plugin is speed optimized.
  • It can be seamlessly integrated with other popular email marketing plugins.
  • This plugin provides built-in widgets..
  • You will have plenty of animations that you can pick from.
  • It provides many customization options.

7. Thrive Leads:

Price: $67 onwards

Ratings: 4.2

Active Install: +50,000 

Thrive Leads Plugin

This plugin is a must have if you do not want any loophole in your email marketing strategy. It provides you with multiple types of opt-in forms including classic sign up box, pops up box, sticky ribbon, inline forms, slide-in etc.

The plugin lets you make your targeting technique specific to the client if you want it that way. It also provides you with the built-in leads statistics that will give you a detailed insight into how your marketing strategy is working

Key Features: 

  • It comes with a long list of pop-up types
  • These pop-up types include full-screen overlays and multiple choice forms. 
  • The form designs are mobile optimized and user friendly.
  • It provides multiple targeting options 
  • With this plugin you also get access to A/B Testing

8. SendinBlue:

Price: Free / ₹1,535 per month onwards

Ratings: 4.6

Active Install: +50,000

WordPress Version: 4.4 or higher

Sendin Blue plugin

This email marketing plugin is no lesser than the other when it comes to connecting with the audience and increasing the number of subscribers. The process of integrating this plugin with your WordPress website is very easy and does not involve much effort.

With this plugin you can easily send bulk emails and newsletters. It helps you to grow and segment the target audience. To get started, you have to create a SendinBlue account and integrate it with your WordPress website and that is it! You are all set!

Key Features:

  • You can easily integrate your SendinBlue account with your WordPress website.
  • The automation script gets installed automatically.
  • You are provided with extremely powerful statistics and analytics features.
  • The email design tool also works on a drag and drop approach.
  • Advanced option for segmenting.
  • You will get limitless custom fields.

9. HubSpot:

Price: Free

Ratings: 4.5

Active Install: + 100,000

HubSpot Plugin

This plugin is a great choice if you want to make yourself stand out among the others. With this plugin, you can develop forms and pop-ups very easily as it works on a simple drag-and-drop approach.  It also collects all the entries from the forms that you have on your WordPress website. And then those submissions are automatically added into your CRM.

This plugin also comes bundled with a live chat tool that lets you provide your website visitors with instant response. It gives your visitors a more personalized touch and those conversations can also help to generate leads. If you do not have sufficient workforce then you can also deploy bots equipped with automated answers. These bots will be able to answer simple questions that your site visitors might have. This way you can ensure that your website visitors are getting support even when your team is not available.

You have different options. If you have limited requirements that the basic free account will do it for you but if you are looking for some advanced options then you can go for the pro version of the plugin. 

Key Features:

  • This plugin comes with a live chat option also.
  • Retina ready and mobile friendly form designs.
  • Fully integrated CRM.
  • It works on a simple drag-and-drop approach
  • Multiple Pop-up form options
  • Fully responsive forms

10. SendPress:

Price: Free / $39 per year onwards

Ratings: 4.6

Active Install: + 8,000

WordPress Version: 4.4 or higher

SendPress plugin

This email marketing plugin is one of the most popular ones among the users. It is easy to configure and easy to use WordPress plugin. It lets you create fully- customized newsletter templates to fit your exact needs. You can easily import all the post content of your website. With this plugin you also get an option for scheduling the sending of newsletters.

To work with this, you do not require much technical knowledge. It lets you send bulk emails to an unlimited number of subscribers. The WordPress roles, newsletter subscriber lists etc. can also be synced.

To give you more control of your work, it gives an option to track these things for each email: clicks, opens and unsubscribes.

It is a free plugin but to access more advanced features you can upgrade yourself to the paid version.

Key Features:

  • The form designs are retina ready, fully responsive and mobile optimized. 
  • You also have an option to enable the Auto Cron option.
  • It works on a simple drag-and-drop approach
  • Multiple Pop-up form options

Final Thoughts!

An Email Marketing plugin can do wonders for your website when it comes to interacting with your customers. If you are figuring out a way to increase your subscribers and always keep them updated then you should use WordPress email plugins. But how to choose the one that is best for you out of all the available options? 

For helping you, here we have compiled a list of top 10 WordPress email marketing plugins. By now you must have also got a clear understanding of all these plugins and their features and it will help you to decide on which plugin to choose.

Still confused about this? If you get stuck anywhere or want to know more about WordPress you can contact us on the toll-free no.1-866-332-O276. We are available 24×7 as we work around the clock. Our WordPress Support Professionals will answer all the questions that you can possibly have.


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  1. Bettman

    Thanks for this article. I definitely agree with what you are saying.

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