Top 5 Advantages of Using WordPress for a Small Business

Top 5 Advantages of Using WordPress for a Small Business

WordPress is a perfect and well-known blogging tool, but now it is termed as CMS (Content Management System) since it has grown immensely over the years. WordPress is used all over the globe by ten millions of people as their preferred web development platform. And with the WordPress maintenance service, there is nothing you can’t do.

It is an open-source development tool, but still provides plenty of security and customization options to users.

One of the most powerful features of WordPress (alongside plugins) is the ability to install a pre-built WordPress theme to change the look and operation of your website.  This has been one of the big factors in why WordPress runs on millions of websites and is the most popular choice for self-hosted websites.

As a small business owner, opting to use a template might be more beneficial. What are the benefits though and what might you get for your money?

Advantages of Using WordPress for a Small Business

Ease of Use

WordPress is very easy to use and has an intuitive interface.  Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly.  Due to this simple technology, time spent on formatting is greatly reduced.

WordPress makes building a site simple. It allows to choose a theme and then start uploading content such as images, copy, and blog posts.

WordPress sites can be edited from anywhere. It is user-friendly which allows users to easily create web pages, menus, posts.

They are easy to update. By creating a Word document, you can publish a new article on your WordPress website.

Updates Keep Your Site Functional

If the websites are kept up-to-date they are most effective. The harsh reality is that most of the sites aren’t updated nearly as often as they should be.

To change a website very infrequently, it is essential that managers and staff must be able to update the website without having to go through a web designer or technical person.

Here are some examples of what you should update:

  • Content Management Systems
  • Plugins
  • Themes
  • Extensions
  • Server
  • Tips for Creating Easy-to-Update Websites
  • Don’t use static HTML pages.
  • Use as much structured content as possible.
  • Don’t paste formatted content from Word
  • Automate image sizing
  • Build a customized control panel
  • Get customized documentation

Open Source Development Platform

A process by which a software whose source code is publicly available, is the Open-source software development.

As the websites are getting more complex and advanced, web development tools are required. There are plenty of tools available and new ones are constantly being introduced. It’s up to you to choose the best options to meet your requirements.

A platform is anything that can be used to work or build on top of it. In the case of software platforms, they offer a set of services that ease application development when used.

A software platform is called open if it has any of the following characteristics:

  • API
  • Scope
  • Source
  • Usage
  • adaptation

It is called open source because anyone can download and use the code. WordPress Maintenance Services is one of the best and most important advantages which makes WordPress a preferred choice for small businesses.

Website Optimization

An optimized website will load faster on all desktop and mobile devices and function without errors. Instead of being frustrated, users will be able to quickly and easily find what they need.

Today, everyone builds a website by keeping SEO perspectives in mind. Websites developed on WordPress are by default SEO optimized. There are several great guides and plugins to help further optimize your onsite SEO for better ranking, as:

  • Best WordPress SEO Tools for 2017 to Improve Search Engine Ranking
  • Yoast SEO installation & Setup Quick Guide for WordPress
  • Beginner’s Guide To WordPress SEO: Backlinks, Site Speed and More

It Is Secure and Reliable

Security is a major topic of discussion for any WordPress or web development blog. All the published information does make WordPress’s vulnerabilities painfully clear.

To provide security WordPress is at the top. They give regular updates and security patches by creating a safer website environment. WordPress support plan will help keep your site secure.

The most common WordPress security issues occur before or just after your site has been compromised are:

  • Brute Force Attacks
  • File Inclusion Exploits
  • SQL Injections
  • Cross-Site Scripting (XSS)
  • Malware

Among many types of malware infections on the web, WordPress is not vulnerable to all of them. The four most common WordPress malware infections are:

  • Backdoors
  • Drive-by downloads
  • Pharma hacks
  • Malicious redirects

Small business can actually achieve a lot with the help of a few tips and tricks. There is nothing that a small business will not be able to do if they have a well-maintained WordPress website. However, all you need is to be ready to take advantage of it altogether.

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