After creating a website every website owner has one ultimate goal in mind and that is to drive maximum traffic to the website. And this is because more traffic means more revenue generation for your business. It is a fact that to gain more organic traffic you have to make sure that you have an SEO friendly website. With SEO you can optimize your website and the content displayed on it in a way that it reaches your target audience.
A Detailed Overview – Website is SEO Friendly or Not:
To maintain the good health of your website you need to run regular SEO checks on your website. And this is because SEO is not a simple thing. It is very complex and constantly changing. So in order to keep your website running smoothly with a good amount of traffic you have to keep up with all new algorithms Google and other search engines are introducing. It is a must if you want a high ranking for your website.
In simple words, SEO check gives you a detailed analysis report of your website’s health. This way you get to know how your website is doing over the internet. You will also have an idea of what improvements you need to make to your website. In search engine optimization, you use a strategy to make sure that your website gains the required amount of traffic. When a new algorithm is introduced there are chances that your current strategy will not work that well. So this is the time when you make some changes to it.
By performing regular SEO checks you can benefit your website in many ways.
- It helps you avoid any kind of Google penalty.
- You can keep track of whether you are going on the right path to hit your goal or not.
- It helps you in making new strategies in order to achieve the SEO goals better.
Run an SEO Check:
This process involves a lot of different steps.
Check the Backlink Profile:
Backlinks are one of the most important factors in search engine algorithms. They affect the overall ranking of your website majorly. Basically, they work as a reputation tool for your website. You would never want your website to get associated with some spam links. Because this can tarnish the overall image of your website and brand among your users. And as a result, your website will get a lower ranking on search engines. You can use any online tool like Monitor Backlinks to cleanse your backlink profile.
Increase the Loading Speed:
Checking the site loading speed is the next step you should take. The loading speed of a website is another very important factor. Google ranks websites on the first page that are fast and have high-quality content. So in order to make your website SEO friendly, you need to speed it up. Google offers a tool named PageSpeed Insights that you can use to check and improve the loading speed of your website.
Use Unique Meta Tags:
Meta tags are used to give information about a particular page. White creating Meta tags for your website you always have to make sure that you use unique and appropriate keywords. Using a unique meta title and description is also very important. This is the way using which you can get a high ranking for your website. To spot duplicate meta tags you have to open Google and type ‘site:URL.com:’ there.
Check if there is any duplicate content:
Checking the uniqueness of website content is also very important. Using duplicate onsite content is not recommended if you want to optimize your website. If you want to check if there is any duplicate content on your website or not then you can do so with Copyscape.
Check if there is any broken link:
When you delete a page or redirect it to another one, there are chances that it will leave broken links on your website. Whatever the reason is, these links can have a negative impact on your website’s SEO. to find all such links you can use the HTTP Header Status Checker.
Check the URL Structure:
The structure of your website’s URL also has an impact on its ranking. Google prefers short URLs. Such URLs are easy to crawl. To create an organized URL, you have to make sure:
- The URL is short.
- You do not use any numbers in it.
- Always use your focus keyword.
Check if the Robots file is accessible:
The robots.txt file of your website helps Google spiders to crawl your website. You have to make sure that it is accessible. If it is not then it simply means the Google Spider will have to put extra effort to index your website. And this is not something you want. You can check its accessibility by signing in to your Google Search Console account.
Check Structured Data Markup:
Being a website owner you have to optimize your website for structured data markup. This is a tool that tells a search engine what information to pick up and then rank. You can use Google’s Structured Data Markup Helper to optimize yours.
Performing regular SEO checks on your website is very important to maintain the health of your website. If you want an SEO friendly website then you need to take care of a few things. For your convenience, we have explained all the important steps to run an SEO check on your website.
By now you must have understood many important things about this. But still there are chances that you can have some queries in your mind. In such a scenario it is always recommended to take some professional assistance. If you are not sure where to get the help from then do not worry. You can call us on 1-866-332-O276. We work round the clock.
What is SEO?
Search Engine Optimization.
Do SEO algorithms change over time?
Yes, they keep changing.
Name a good tool to check a website’s loading speed?
Google’s PageSpeed Insights.
Is it important to optimize your website for structured data markup?